oOh!media - Content Refresh
As one of the leading out of home advertisers in the ANZ region oOh!media embarked on a large scale rebrand in the latter part of 2020. During this rebrand process oOh!media recognised their exisiting library of digital content was ageing and outdated and therefore required a substantial overhaul in order to showcase their highly visible market assets.
oOh!media’s outcomes were clear; to bring a fresh vision and a new approach to the creative direction and execution of their digital content.
We were engaged to work closely with oOh!media’s in-house team of marketeers and designers to help strategise, plan, execute and deliver this large-scale project.
Our pre-production team guided oOh!media from the outset, clearly demonstrating our ability to bring their vision to reality. Meticulous planning was required to problem solve the logistical aspects of the implementation of Phase 1. Areas that were focused on included asset identification, location scouting, site access and permits as well as identifying and sourcing talent for the lifestyle components.
This planning enabled our team of experienced creatives to seamlessly capture stills, video, time-lapse and drone content of oOh!media’s premium assets throughout Sydney metro within a tight time frame.
Phase 2, which took a simialr approach to Phase 1 but this time focused on oOh!media’s Melbourne assets, was completed over twelve consecutive days of shooting in mid-2022.